Outcomes & Urgency
We partner with leadership teams to embed AI directly into demand generation, sales execution, pricing, forecasting, and expansion. Not as tools, but as operating systems—so GTM performance compounds rather than plateaus.
GTM Strategy & Narrative
Positioning, ICP, and segmentation
Pricing and packaging input
Messaging that resonates with executive buyers
Partner and channel strategy where appropriate
Commercial Team Build + Sales Operating System
Hiring strategy and interview support
Sales process, forecasting, and performance cadence
Pipeline creation systems
Culture: accountability and ambition without burnout
US Market Entry for UK/EU Companies
Founder coaching on US GTM expectations
First US hire planning (profile, timing, compensation)
Early enterprise traction and pipeline design
US buyer calibration without losing product identity
Board / Founder Advisory
Decision support during pivots and growth transitions
Investor narrative and commercial readiness
“Hard questions” facilitation — what’s real, what’s assumed
Clear Vision
Experience is only useful if it’s relevant and in a fast-changing world it often isn’t! That’s why we approach every task with an open mind and examine multiple lenses using customer insight, data, technology, and customer behavior to turn around bold and innovative solutions.
Experience
Bringing years of experience at both the boardroom level and with start-ups, to deliver a unique and impartial perspective and rapid solutions is not enough! We actually use this experience to work alongside your team to deliver answers to the hard questions and test the assumptions you are making, that will define the success of your business going forwards. Accepting the answers, one way or another, will help shape the future of your business.